
That wasn’t going to be the case when OU and UT were still believed to be in the conference’s long-term plans as it was rumored that the league had already begun to work on its next grant of rights deal. In other words, the Big 12 member institutions are leaving themselves a potential out should better options arise in 2025. “But certainly here in the near future, I think we’ll begin to reengage.” “For now, those conversations, that dialogue has been put on pause until we have more clarity, a better understanding of what the Big 12 is going to be, the number of institutions,” Baylor AD Mack Rhoades told.

After all, the Big 12 has decided not to pursue a renegotiation of its grant of rights agreement, a sign that this conference remains on shaky ground. What’s more, this move could be just a temporary stopgap measure. It will be almost a guarantee that the league’s next media rights contract will represent a substantial decrease in revenue for the member schools and that will put the Big 12 members in a serious hole when trying to compete with the schools in the four major conferences. For that period of time, the money coming into the league from its current media rights deal will be sizeable enough for this league to keep considering itself a major player in the NCAA landscape.īut should the league remain intact after that, it will cease to be viewed as a legitimate power broker, especially in college football, the sport around which everything revolves. Sure, in the short term, this conference will remain a Power 5 league for as long as Texas and Oklahoma remain in the fold, which seems to be until the end of the 2025 academic year. In the end, he remains horribly disfigured and nearly unrecognizable and that’s similar to the reality that the Big 12 faces.
#BIG 12 CONFERENCE MAP SKIN#
It’s akin to saying that a 3rd-degree burn victim got better because some of the skin on the back of his knee grew back. Saying that the Big 12 “got better today” as the official Texas Tech athletic department Twitter account said on Friday is nonsense.
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You don’t enhance your perception when you lose two of the nation’s most prestigious programs in Texas and Oklahoma and replace them with four programs that were not in another Power 5 conference and not take a hit in the way you are viewed. Trying to suggest that this move strengthens the conference and enhances its perception is farcical. That’s the biggest line of nonsense Hocutt has delivered in his tenure at Tech. We are excited to add four new members to the move strengthens an already powerful conference, and will only enhance the perception of our programs here at Texas Tech.
